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StoryFocus(TM) Communications
Story-Driven Public Relations Programs for Businesses and Brands
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Storytelling for Brands "PUBLIC RELATIONS is about using storytelling to build brands. "Public relations is a storytelling problem. "A public relations program consists of creating stories -- about what is new and different in the brand world -- and then executing those concepts in the field ... by using legwork, armwork, and by talking to people. -- Alan Fox ALAN FOX is a recognized public relations expert with 15 years of experience in using storytelling to build brands. He has worked with a high number of the world’s best-known brands, and with many leading companies to promote a wide range of specialized brands. Over the course of his long public relations career, he has also developed a sub-specialty by helping dozens of business authors to promote themselves and their books as branded products. He is himself the author of two novels and relates well to the challenges of industry experts and business spokespeople in promoting a product or a brand concept.
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