StoryFocus(TM) Communications
Story Driven Communications for Business
 
 
 
 
 

Home | About Us | Books | Resources | Contact

 
 
 
 

 
Entrepreneur Magazine
For a higher resolution view, click here.

Author Alan Fox and
Novel, "The Seeker In Forever,"
Featured In Article

Entrepreneur Magazine
March 2007
Circulation: 500,000
Also posted on Entrepreneur.com, MSNBC.com, and TheStreet.com

HEADLINE:
"Let's Talk Shop : When you open your mouth, do you drive away business?"
By Geoff Williams
Posted Online On Major Web Sites Under ALTERNATE HEADLINE: "Watch What You Say."

EXCERPT:
Imagery is also important, says Alan Fox, whose vocabulary novel, "The Seeker In Forever," is being released this May. "Communication that fires imagination is best," says Fox. "The best business talkers speak in plain talk that arouses one image after another." For instance, he points out that the word assault is loaded with imagery. Then try imagining the visual cues after using the word implementation.